What You Need to Know Before Doing Trademark Registration.
A trademark is something that helps to identify the brand of a business so that the clients of the firm can easily recognize the company. When choosing your brand mark, you should be cautious and select one that doesn’t correspond with whatever your rivals are having. The trademark can be a symbol, phrase, words or a mixture of whatever pleases you.
Your brand is abstract and the intellectual property of your firm and so you should protect it by registration to avoid cases of others claiming to own it. It is advisable to register your trademark as it gives you only the right to use the mark and if anyone claims to own the trademark yet they have not registered it then you can sue them for impersonation.
As you plan to register your trademark; you should set aside a budget for a trademark lawyer that will help you with the registration procedures. Using a trademark lawyer increases your chance of a successful trademark registration process because they are equipped with information that is needed in the registration process. If you don’t know any trademark lawyer to hire, you can search the online directory for recommendations. For individuals that can’t afford to pay for the lawyer fees, you should consider lawyers that offer their services for free or just check the guides available online.
You should brainstorm through the marks that you would love to encompass on your trademark before going to the department for the registration. Make sure that your mark is related to what your business deals with for your target market to identify it easily. After drafting a trademark that you would like to use, the next process is to check if it has been used by other firms before through the portal of trademark registration. For this reason, it is advisable to have several trademark options so that if another firm has already used one, then you can try the other alternative and settle on one that has not been used before.
The mark you choose must be registrable and legally protectable, and you can find out if your trademark passes the test through the guide or your attorney. One qualification that your mark should pass is being a strong mark such that it doesn’t look like others and it is as a mark that is relatable.
The mode of trademark registration can either be online or by filling hard copies obtained at the registration office. Once you fill the form, there are application charges that are to be paid, and you should trace the progress of your trademark registration to see if it is successful or not. Note that the registration charges can’t be refunded no matter the results of the application.