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It needs to be understood that high-quality backlinks are a main element for any kind of successful SEO campaign. A backlink is a link to your own site that would very well appear on another website. Google is known to hold websites that have high-quality backlinks in this regard, as it means that the information that is available in the location is useful such that another site recommends it. The more backlinks you have, the higher will be the ranking in the Google.